In what ways does your media product use,develop or challenge forms and conventions of real media product?

Presentation1

View more presentations from sayemk.

What this presentation shows me is that I have followed the convention of the horror genre closely to make my product look as professional as possible. I have identified all the convention of the horror genre by repeatably looking at horror trailers (http://horrormediaa2.blogspot.com/2010/09/analysing-trailer.html) and researching into them and thus it makes it clear to my audience that this is a horror genre film. I have also tried to challenge the convention of horror genre whenever I could (see slide 2 and 8). The reason for this is because it will in thus make the film more or less predictable and this is a good technique to surprise the audience. For example, if you look in the presentation I have challenged the convention of "good against evil".

When designing the the film poster and magazine cover, I have tried to keep it as professional as possible by using already successful magazine and covers as a base to my own product( see slides 5 and 7). I have followed the recognizable convention such as keep the killer a mystery (see presentation slides 5 and 6).

How effective is the combination of your main product and ancillary text?

I believe my main product and the ancillary text is very effective. my target audience is a 15+ film. To find out more about my target audience i designed a questionnaire to ask my audience and to find out what they were into.
(http://year13ascoursework1.blogspot.com/2010/11/questionaire-results.html)
After analysing the results I came up with a profile for my target audience.
(http://horrormediaa2.blogspot.com/2010/11/target-audience.html)


I used many promotional tools to promote my trailer, if you look at the video above you will see examples. i think my trailer was very effective in creating a sense of mystery, the 90 second trailer try's to draw the audience to come and watch the film. They way I do this is by trying to keep the killer a mystery and so the audience will eager to find out who she is.
For the poster, I tried to follow and use established horror genre films as a base to my design. The reason for this is beacuse there are all successful films and following simialar th their campaign caould be positive for my campaign and make it successful.

How did you use the media technologies in the construction and research, planning and evaluation stages?

Copy of How did you use the media technologies in the construction and research, planning and evaluation stages? on Prezi

What have you learned from your audience feedback?

To review the effectiveness of the teaser trailer and to evaluate my trailer I went out to gather audiences feed back of the trailer. I started off by uploading the trailer to YouTube and then I posted the link up on Facebook for initial feedback. The reason I did this is because majority of our target audience have a Facebook account.

This was a very effective way in which I received very good comments about the trailer. there were many aspects of the trailer the audience liked and disliked which we can change when finalising the trailer. One common aspect that came up was that the quality of the camera was very low. This may have of been because the quality reduced when converting into YouTube so it will not be a problem when finally released.

There was very positive feedback from the audience about the trailer although there is a lot that can be improved in this trailer. People praised the use of music to create a sense of suspense and worked effectively with trailer.

Many did give us feedback on how we could improve the trailer which we will take on. This person here gives are very good feedback about the trailer, and how we cold improve the titles and so when finalising the trailer we added a voice over to create more impact.

Although this was very effective for audience feedback I wanted to gain a more knowledge and understanding what the general public thought of the trailer and thus interviewed our target audience. This would thus put me in a better position to when finalising the trailer.

Question that I asked my target audience:

• Whats your first impression of the trailer?
  

• Can you think of any improvements for the trailer?
• Would you go watch this film in the cinema?

- Great use of sound

- Setting

- Professional

From the feedback I received I would say my trailer was successful in engaging the audience and wanting them to go to the cinema to watch it. Many praised the use of sound in creating suspense throughout the trailer. They also liked the choice of location. They praised the quality of the trailer saying it actually looked like it was a professional trailer this means that we successfully followed the convention of trailers. However, there are some points in the trailer which the audience gave us ideas to improve. For example they did say that the title was missing something and needed something to put more emphasis in it. They told us a voice over would be a good idea. The feedback I have received puts me in a good position to edit my trailer and make a very good final product.

I also created a fan page on facebook for the campaign this would thus give me more feedback about what the audience thought about the trailer. They would be able to comment on status's and on the trailer it self.